GreyOrange, which provides intelligent software for optimizing order fulfillment, yesterday announced that it has partnered with logistics systems provider Gold Bond Group Ltd. to provide warehouse automation supporting e-commerce services in Israel.

Atlanta-based GreyOrange, which was founded in 2011, said it combines artificial intelligence, machine learning, and robotics to make fulfillment operations more efficient. The company, which has offices in five countries, said its GreyMatter software and Ranger robots are designed to keep distribution center inventory in motion.

Ashdod, Israel-based Gold Bond, which does business as Conterm, has 40 years of experience in storage and logistics. The company has 35,000 square meters (114,800 sq. ft.) of roofed warehouses in Ashdod and Haifa, Israel.

Gold Bond adds GreyMatter to logistics services

The partners have established autonomous fulfillment within Gold Bond’s Ashdod facility, which is designed specifically to provide e-commerce logistics services. GreyOrange said its GreyMatter operating system enables the facility to currently fulfill approximately 18,000 to 20,000 orders per day and maintain 20,000 to 25,000 SKUs (stock-keeping units) in stock.

GreyMatter anticipates and optimizes the movement of SKUs, said the companies. It orchestrates mobile robots to stage and move inventory based on order flow, item popularity, promise-to-deliver dates, profitability analysis, customer value and satisfaction.

“GreyOrange’s intelligent fulfillment solutions will help us serve the needs of current and future customers for modern, technology-enabled warehouse automation,” stated Yotam Ben Ari, e-commerce manager at Gold Bond. “By working with GreyOrange, Gold Bond will be able to react faster to unpredictable market changes as well as offer same-day delivery.”

Partners focus on regional expansion

In addition to the Ashdod operation, the partnership enables GreyOrange and Gold Bond to expand operations in the region, meeting customer needs for warehouse automation and the intelligent and rapid analysis of operational data.

“GreyOrange will provide us with intelligence and flexibility to handle changing SKUs, volumes, workflows, and growth over time,” added Ben Ari.

“Gold Bond is a goods-to-person leader in Israel, and this partnership is a unique opportunity to access the Israeli market, where 70% of the population already shops online and has seen e-commerce growth of 15% over the last three years,” said Nigel Lahiri, sales director for Europe, the Middle East, and Africa at GreyOrange.