Universal Robots A/S, a global developer of collaborative robots, is launching what it described as “the largest cobot conference and trade show” in the U.S., Collaborate North America 2025. The free event takes place on Jan. 28 in Novi, Mich.
This one-day, in-person show will bring together more than 500 manufacturing professionals from North America. These include automation specialists, educators, and industry thought leaders from renowned institutions and companies such as the Massachusetts Institute of Technology and the Association for Advancing Automation (A3).
Cobots are the fastest-growing segment of industrial automation, with the global market forecasted an over 20% growth through 2028. Universal Robots (UR) said it is using its experience to help businesses unlock new levels of productivity, efficiency, and innovation, including artificial intelligence applications.
“Whether you’re exploring cobots for the first time or looking to expand your automation capabilities, this event will provide the inspiration, tools, and connections needed to succeed,” said Jonathan Sbert, vice president of sales for the Americas at Universal Robots.
The Odense, Denmark-based company said it has sold more than 90,000 cobot arms worldwide. It claimed that its user-friendly platform is supported by the PolyScope software, award-winning training, comprehensive services, and the UR+ partner ecosystem.
Last month, Universal Robots established manufacturing capabilities in Nantong, China. It plans produce two new collaborative robots for that market: the UR7e and UR12e.
Universal Robots lists conference, trade show highlights
Universal Robots said the event will feature hands-on demonstrations. Attendees can explore over 30 different cobot-powered systems for applications such as welding, quality inspection, material handling, machine tending, assembly, painting, and palletizing.
The Teradyne Inc. unit and its UR+ ecosystem partners will present the demos. These include AI Automation, Schmalz, Magswitch, PIAB, Zimmer, Schunk, Flexline Automation, Acumino AI, and SICK.
Stacey Moser, chief commercial officer at Universal Robots, will deliver the opening keynote. She will be joined by leading voices in robotics and automation, including a few surprise speakers from leading automotive and AI chip-making technology companies. They will share insights on industry trends and practical applications.
Other speakers include:
- Ben Armstrong, executive director and research scientist, MIT: Armstrong specializes in innovation and operational performance in manufacturing. He focuses on how companies adopt advanced technologies. His work at MIT involves researching the intersection of robotics, workforce development, and operational efficiency to ensure sustainable growth in the industrial sector.
- Jake Hall, “the Manufacturing Millennial:” Hall is a prominent advocate for modernizing the manufacturing industry through automation and emerging technologies. Known for his engaging social media presence and thought leadership, he bridges the gap between traditional manufacturing practices and future-forward innovations.
- Alex Shikany, vice president of membership and market intelligence, A3: Shikany provides data-driven insights to guide businesses in adopting robotics and AI technologies. His expertise includes market trends, industry growth analysis, and strategies for integrating automation into existing operations.
- Bernd Raithel, director of factory automation at Siemens: Raithel leads the development of advanced automation solutions that drive efficiency and Industry 4.0 adoption. With expertise in robotics, AI, and smart technologies, he focuses on creating intelligent, connected factories. A champion of innovation, Raithel works to accelerate automation adoption and shape the future of manufacturing.
The event will also offer networking opportunities. Attendees can engage with peers, decision-makers, and industry influencers to exchange ideas and foster collaboration, said Universal Robots.
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