Kassow Robots ApS has established a sales and support team to help it expand in the U.S. market. The Copenhagen-based subsidiary of Bosch Rexroth develops seven-axis industrial collaborative robots for machine tending, material handling, dispensing, and other applications.

The U.S. market for collaborative robot arms could expand from $169.6 million in 2022 to $2.3 billion by 2032 at a compound annual growth rate (CAGR) of 29.94%, according to Vision Research Reports. It noted demand in gluing, welding, and packaging applications, as well as in the automotive, furniture, and equipment industries.

The global cobot market could experience a CAGR of 41.3%, from $2.8 billion in 2023 to $33.95 billion by 2031, predicted Transparency Market Research Inc. It cited growing demand in healthcare, education, and customer service, as well as integration of machine learning capabilities.

“North America is expected to account for the highest share of the collaborative robot’s market during the forecast period,” said the resesarch firm.

Regional channel partner managers Jim Adamski and Collin Ayres, plus technical support engineer Chris Hapsias, will lead the new team, said the company. They will also work to support Kassow’s sales efforts in the U.S.

“This team will allow us to work closely with our system integrators and distributors in the United States,” said Dieter Pletscher, global sales manager at Kassow Robots, in a release. “They will also extend our reach to new sales partners and markets.”

Kassow builds experienced U.S. team

Kassow Robots said Adamski will focus on working with its U.S. partner network east of the Mississippi River and in Iowa. Adamski joined Kassow Robots earlier this year, and he has previous experience with Bosch Rexroth.

Adamski has worked in the factory automation industry for more than 30 years. He said he looks forward to helping U.S. companies automate their operations and manage labor challenges.

“Kassow Robots has a great lineup of seven-axis robots that are easy to set up and program,” stated Adamski. “There is vast array of potential applications, such as machine tending, welding, dispensing, and palletizing, that these cobots are equipped to handle because of their flexibility.”

Ayres joined the Kassow team after earning his mechanical engineering degree from the University of Nebraska, Lincoln. In his role as regional channel partner manager, Ayres said he is focusing on helping Kassow expand its presence in North America and supporting sales partners in the western U.S.

“It’s an exciting time to be working in automation, and I’ve enjoyed seeing users’ response to interacting with the Kassow Robots cobots at events over the past several months,” Ayres said. “The seven-axis lightweight robots were made for industrial use and enable automation for operations even in the most confined spaces.”

Hapsias is responsible for providing technical support and training for Kassow’s U.S. distributor network. He has four years of factory automation experience, specifically in the autonomous mobile robot (AMR) space.

“The added range of motion the seventh axis provides for the KR series robots is impressive,” Hapsias said in the release. “They are user-friendly, with an intuitive tablet-based user interface that allows beginners to program these cobots with little training and robotics pros to dive deeper to program complex operations.”

About Kassow Robots

Kassow said its seven-axis, lightweight cobots offer small footprints and increased maneuverability. The seventh axis, or “wrist joint,” enables continuous dispensing, welding, and material removal applications, regardless of angle and without the need to reorient the arm, it claimed.

The company asserted that its cobots are easy to program and operate after a short introduction. This allows small and midsize enterprises (SMEs) without robotics specialists to implement automation cost-effectively and independently, said Kassow.

Bosch acquired a majority of Kassow Robots in March 2022 for an undisclosed amount. Bosch said the acquisition enables it to offer “one-stop solutions,” especially for the consumer goods and mobility industry, including battery production, as well as for semiconductor production.